Responses to Social Media Ads Vary by Ethnicity by Erik Sass

Different ethnicities tend to have different attitudes towards social media, which shape different usage patterns, according to new data from Nielsen and NM Incite. Marketers who are aware of these differences may want to approach consumers from various ethnic groups in different ways via social media. ...Read the whole story

  • research Fewer People Find Social Ads Annoying by Karl Greenberg

    While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more than a quarter of users say they don't mind seeing ads that are tailored based on their individual profile information. ...Read the whole story

  • restaurants Dunkin' Launches Dual Holiday Facebook Promos by Karlene Lukovitz

    The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard in New York's Times Square on New Year's Eve and into New Year's Day. ...Read the whole story

  • telecom Verizon's FiOS Offers Chats With Santa by Aaron Baar

    The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a conversation with Santa about what gifts they want for Christmas. Santa responds accordingly before being called away for a toy-making emergency. ...Read the whole story

Play A Virtual Game Of Musical Chairs, And Win... A Chair! by Amy Corr

Much like a real game of musical chairs, the virtual version also lasts between seven and 10 minutes. Blu Dot, which makes high-end furniture, began hosting a series of musical chairs games on Twitter Dec. 3 with winners receiving one of its new Hot Mesh chairs, valued at $99. ...More