So Much to Say; Nothing to Say by Erik Sass

Events like Newtown, 12/14, reveal the full range of contradictory feelings within us all. At the most fundamental level, there is the first question: do you say anything at all? Or does saying something somehow detract or distract us from the essential meaning of the event, which is, paradoxically, its manifest meaninglessness? Is it perhaps better to say nothing -- not even a couple heartfelt, incredulous words online or at the water cooler -- and simply allow ourselves to be in the presence of horror? ...Read the whole story

Data Points That Can Make Or Break Your Facebook Strategy by Dilip Venkatachari

Despite the metrics mystery and stock market skepticism, one thing is absolutely certain: consumers love Facebook. The key to achieving a true Facebook win lies in focusing on what drove you to the social network in the first place: your audience. ...More

  • Is The Inn Crowd Ready For Digital Marketing? by Harvey Chipkin

    Breakfast may always be ready, but is the bed & breakfast industry ready to leapfrog into the Technology Age with a high-tech, social media-driven company that eliminated its much-beloved print directories? Well, we're about to find out. ...More