Monday, December 17, 2012

Around The Net

  • Facebook Testing "Snapchat-like" AppAllThingsD

    As the app wars continue to heat up, Facebook is reportedly testing a new messaging app, which lets users share digitally-perishable pics. In other words, the app will be very “Snapchat-like,” AllThingsD writes, referring the photo-sharing app that popularized the sharing of photos with short shelf lives. “Facebook plans to launch the app in the coming weeks,” AllThingsD reports, citing sources. ...Read the whole story

  • Guardian Regains Content Control From Facebook GigaOm

    After a year-long experiment that saw its Facebook "social reading" app gain more than six million monthly users - and then lose more than half of those after the network changed the way those apps work - the Guardian has decided to take back control of its content. The Guardian's app now has a large banner ad that says "The Guardian app is changing" and links to a blog post on the newspaper's website by product manager Anthony Sullivan. ...Read the whole story

  • Absolute Radio To Link Football Fans To Show The Drum

    Absolute Radio is to work with sports media and marketing group Sports Revolution to use Twitter to connect fans at 16 football stadia with Ian Wright's Saturday radio show 'Rock 'n' Roll Football', the station's home of live and exclusive Barclays Premier League commentary every Saturday. Russ Williams is set to anchor the pre-match build up from 1.30pm with commentary from Jim Proudfoot kicking off at 3pm. ...Read the whole story

  • Does Instagram Belong To Twitter?Reuters

    Less than a month before he took a $1 billion buyout from Facebook, reports are circulating that Instagram CEO Kevin Systrom verbally agreed to sell his photo-sharing startup to Twitter for $525 million. “During negotiations with Instagram, Twitter executives had handed Systrom a term sheet outlining the details of the proposed deal,” Reuters writes, citing a report in The New York Times. However, Systrom later told state regulators under oath that his company had not received any "formal offers or term sheets" from potential buyers other than Facebook. ...Read the whole story

  • Firms Can Be Too Social, New Poll Finds Red Rocket Media

    A new poll has highlighted the need for brands to strike the right balance between engaging with consumers and pestering them. According to emarketer.com, a survey by SocialVibe found that the most common reason for a person breaking off their social connection is if the firm publishes too many updates, with 33 per cent of respondents citing this. ...Read the whole story

  • 7 Bad Tweets Can Turn Consumers Off M&M Global

    One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland. The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network. ...Read the whole story

Data Points That Can Make Or Break Your Facebook Strategy

Despite the metrics mystery and stock market skepticism, one thing is absolutely certain: consumers love Facebook. The key to achieving a true Facebook win lies in focusing on what drove you to the social network in ...More

  • Is The Inn Crowd Ready For Digital Marketing?

    Breakfast may always be ready, but is the bed & breakfast industry ready to leapfrog into the Technology Age with a high-tech, social media-driven company that eliminated its much-beloved print directories? Well, we're about to find ...More