Media measurement juggernaut Nielsen is getting even more juggernaut-y this week with several big acquisitions and partnerships. On the traditional media side, Nielsen ponied up $1.26 billion for Arbitron, the main radio ratings firm, essentially giving Nielsen total domination of broadcast ratings. But Nielsen isn't neglecting the digital future: the titan from the Netherlands also unveiled a new product for measuring TV-related buzz on social media with Twitter. ...
Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. ... Read the whole story
Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according ... Read the whole story
The ads, from CP+B, show intrepid brand reps braving the jungle to reach a Mayan temple and attempt to save the world by offering ... Read the whole story
According to a new study by IBM, middle management leaders are struggling to embrace social initiatives as part of their day-to-day work. The survey ... Read the whole story