Wednesday, December 19, 2012
  • Facebook Exchange Integrates Search Data With Ad Targeting

    Chango will roll out a programmatic advertising platform for Facebook using search data pulled from Google, Bing, Yahoo and other engines to support ad targeting inside the social network. ...Read the whole story

  • Grammys Social Game No Trivial Matter

    The Recording Academy, which puts on the awards, has launched a social trivia game (running through Jan. 29) "Get Me to the Grammy's," that will award players with seven weekly prizes from each of the Grammy's six participating partners. ...Read the whole story

  • Companies Still Lack Content Marketing Skills

    There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken by IMN. The survey revealed that while content marketing is important to businesses across industries (including automotive, direct selling, franchise, financial services and insurance), companies still have inroads to make. ...Read the whole story

  • Instagram Clarifies Ad Plans, Responds To User Revolt

    In record time, Instagram issued a clarification of its controversial new privacy and service terms late Tuesday, explaining that its intent is to experiment with native ad formats. ...Read the whole story

  • Mini Website Is Brand Central

    For BMW's Mini division, MiniUSA.com and the digital strategy supporting it is the maypole around which its marketing strategy orbits. "It was a low purchase-funnel site, but that's changing," says Tom Salkowsky, marketing manager for Mini U.S.A. ...Read the whole story

  • Jeep Launches X Games Aspen Facebook Promo

    Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scramble" sweepstakes this week on its Facebook page (www.facebook.com/jeep). Promotion offers the chance for one person going to "X Games Aspen 2013" to win a 2013 Jeep Wrangler Rubicon 10th Anniversary Edition. ...Read the whole story

Around The Net

SantaCon As Social Metaphor

Unless you've been hiding under a sleigh somewhere, chances are you've noticed the annual gathering of sloppy Saint Nicks otherwise known as SantaCon. At first glance, it's simply a raucous day of naughty carols, random gifting ...More

  • Instagram To Users: You're All Unpaid (But Cherished) Interns Now

    Instagram is getting deservedly slammed this week, but it isn't just about the prospect of turning personal images into ads. It is about how these new goliaths of media treat their users. ...More

  • It's Too Early To Be Complacent

    Already the pace of posts, tweets and shares is starting to level off. Less than a week since the tragedy in Connecticut, we are returning back to where we were before. But, it's too early. No ...More