Thursday, December 20, 2012
  • Mini Website Is Brand Central

    For BMW's Mini division, and the digital strategy supporting it is the maypole around which its marketing strategy orbits. "It was a low purchase-funnel site, but that's changing," says Tom Salkowsky, marketing manager for Mini U.S.A. ...Read the whole story

  • Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns

    Taco Bell on Thursday kicked off ambitious integrated campaigns for a pair of new products -- its new "Loaded Griller" and a 12-taco variety pack -- featuring custom executions across online and mobile platforms such as BuzzFeed, Pandora and PayPal. ...Read the whole story

  • Jeep Launches X Games Aspen Facebook Promo

    Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scramble" sweepstakes this week on its Facebook page ( Promotion offers the chance for one person going to "X Games Aspen 2013" to win a 2013 Jeep Wrangler Rubicon 10th Anniversary Edition. ...Read the whole story

Around The Net

  • To Aggregate Stories From Social Feeds

    Trinity Mirror is building a platform called which will aim to help users monitor the news agenda "without spending hours trawling through their Facebook and Twitter feeds". will offer users a live feed of the top stories being shared by their contacts on social networks. The platform, which is currently in beta and open to public testing, shows users stories which it believes are likely to interest them the most. Currently Twitter and Facebook accounts can be linked to the service. ...Read the whole story

  • Facebook Plans Video Ads For News FeedAdvertising Age

    In "its largest attempt to date to attract big swaths of ad dollars from TV advertisers," by April Faceboook will launch a video-ad product that will "target video ads to large numbers of Facebook users in their news feeds" on both desktops and mobile devices, writes Jason Del Rey. ...Read the whole story

  • Instagram Flips Page On Flap Chicago Tribune

    Instagram co-founder Kevin Systrom has come to the fore to talk about the company's new terms of service and privacy policy. The Facebook-owned photo-sharing service posted new terms Monday. The web caught fire when the buzz spread that the company could use your photos in advertisements or sell them without your permission. In the new terms, the company said the user agreement meant Instagam can sell users photos and info to companies. Systrom said the language isn't clear and that the company won't sell your photos and data. ...Read the whole story

  • Drunk Tweeters Probably Won't Be Prosecuted The Telegraph

    People who post offensive messages on websites such as Twitter while drunk only to delete them when they sober up are unlikely to face criminal prosecution, the director of public prosecutions said. In guidelines which came into force yesterday, Keir Starmer said he was concerned that prosecuting people for writing "offensive, shocking or disturbing" messages would have a "chilling effect" on free speech. ...Read the whole story