Facebook Lets You Send Messages to Strangers for $1 by Erik Sass

It would appear that one of the early dreams of social media -- making it possible to meet anyone, virtually, online -- is dead. Or more precisely, the dream is still alive; it will just cost you a buck. ...Read the whole story

  • automotive Mini Website Is Brand Central by Karl Greenberg

    For BMW's Mini division, MiniUSA.com and the digital strategy supporting it is the maypole around which its marketing strategy orbits. "It was a low purchase-funnel site, but that's changing," says Tom Salkowsky, marketing manager for Mini U.S.A. ...Read the whole story

  • Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns by Mark Walsh

    Taco Bell on Thursday kicked off ambitious integrated campaigns for a pair of new products -- its new "Loaded Griller" and a 12-taco variety pack -- featuring custom executions across online and mobile platforms such as BuzzFeed, Pandora and PayPal. ...Read the whole story

Wanted: Sterling Terms-Of-Service Writer, To Help Defuse Instagram-Gate by Catharine P. Taylor

BREAKING: Instagram's No. 1 user Kim Kardashian considering dropping photo service. Following the week we've had, I can hardly think of a headline that's more needlessly overblown than this one. Or is my reaction like this because I'm not one of Kim Kardashian's 5.7 million Instagram followers? Or because my life is, as documented in this column, so dull that the best picture I shared anywhere all week was a photo of a rainbow -- arching over the big water tower in Yonkers that has "yonkersgov.com" painted on it? ...More