Friday, December 21, 2012
  • Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns

    Taco Bell on Thursday kicked off ambitious integrated campaigns for a pair of new products -- its new "Loaded Griller" and a 12-taco variety pack -- featuring custom executions across online and mobile platforms such as BuzzFeed, Pandora and PayPal. ...Read the whole story

  • Americans Optimistic About Holiday Travel

    In spite of the factors that make holiday travel unappealing, Americans are increasingly optimistic about traveling, according to an IBM analysis of social media sentiment. Measuring public sentiment can help travel industry chief marketing officers customize incentives and services. ...Read the whole story

Around The Net

  • Unmissab.ly To Aggregate Stories From Social Feeds Journalism.co.uk

    Trinity Mirror is building a platform called Unmissab.ly which will aim to help users monitor the news agenda "without spending hours trawling through their Facebook and Twitter feeds". Unmissab.ly will offer users a live feed of the top stories being shared by their contacts on social networks. The platform, which is currently in beta and open to public testing, shows users stories which it believes are likely to interest them the most. Currently Twitter and Facebook accounts can be linked to the service. ...Read the whole story

  • Facebook's Stealth Marketing Platform TechCrunch

    Facebook has been at pains to develop ROI metrics for its social platform. Enter Publishing Garage, a new program - and platform - designed to work with mega-agencies and brands to improve how brands use Facebook to market themselves, and measure when it's working well. It's under the wire right now, but an online search for "Facebook Publishing Garage" takes you to Addie Marino, a brand specialist and creative strategist for Facebook in New York. One of her projects: a logo and design work for Publishing Garage. ...Read the whole story

  • Instagram Flips Page On Flap Chicago Tribune

    Instagram co-founder Kevin Systrom has come to the fore to talk about the company's new terms of service and privacy policy. The Facebook-owned photo-sharing service posted new terms Monday. The web caught fire when the buzz spread that the company could use your photos in advertisements or sell them without your permission. In the new terms, the company said the user agreement meant Instagam can sell users photos and info to companies. Systrom said the language isn't clear and that the company won't sell your photos and data. ...Read the whole story

Debunking 4 Common Myths About Web And Social Media Content

For more than a year, we have been conducing observational research with active digital health consumers (or e-patients) in their natural online habitat. We've been passively observing their Web and social media activities to understand how ...More