The Year in Corporate Screw-Ups by Erik Sass

Here's a year-end puzzle for you: are companies making more major screw-ups than before, or are we just more likely to hear about them because social media allows consumers to voice their dissatisfaction? Or maybe it's both? ...Read the whole story

  • Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns by Mark Walsh

    Taco Bell on Thursday kicked off ambitious integrated campaigns for a pair of new products -- its new "Loaded Griller" and a 12-taco variety pack -- featuring custom executions across online and mobile platforms such as BuzzFeed, Pandora and PayPal. ...Read the whole story

  • travel Americans Optimistic About Holiday Travel by Tanya Irwin

    In spite of the factors that make holiday travel unappealing, Americans are increasingly optimistic about traveling, according to an IBM analysis of social media sentiment. Measuring public sentiment can help travel industry chief marketing officers customize incentives and services. ...Read the whole story

Debunking 4 Common Myths About Web And Social Media Content by Fard Johnmar

For more than a year, we have been conducing observational research with active digital health consumers (or e-patients) in their natural online habitat. We've been passively observing their Web and social media activities to understand how they actually find and consume health content on a range of subjects, including cancer, heart disease and sexually transmitted illnesses. ...More

  • Wanted: Sterling Terms-Of-Service Writer, To Help Defuse Instagram-Gate by Catharine P. Taylor

    BREAKING: Instagram's No. 1 user Kim Kardashian considering dropping photo service. Following the week we've had, I can hardly think of a headline that's more needlessly overblown than this one. Or is my reaction like this because I'm not one of Kim Kardashian's 5.7 million Instagram followers? Or because my life is, as documented in this column, so dull that the best picture I shared anywhere all week was a photo of a rainbow -- arching over the big water tower in Yonkers that has "yonkersgov.com" painted on it? ...More