Thursday, December 27, 2012
  • TechCrunch: TV, Twitter, Should Get Closer Next Year

    Twitter and TV should have a closer relationship in 2013, writes TechCrunch's Ryan Lawler. The company plans to hire a “'Twitter ambassador/evangelist' to TV celebrities,” getting them to tweet more during their own shows and just in general. But the goal also [is] to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming." ...Read the whole story

Around The Net

  • Email ROI Outperforms Social Media 3-to-1Columbus Dispatch

    A study by the Direct Marketing Association has found that email generated $39.40 in sales for every one dollar spent. Search earned $22.38, display advertising $19.71 and social media followed at $12.90 in sales for each dollar spent. ...Read the whole story

Our Digital Future: Mass Empowerment Or Opium Of The Masses?

I'm sure it has something to do with whatever propelled me to delete my Facebook account recently, but I can't help but envision two distinct futures we're headed toward: one where shared health outcomes data are ...More