Friday, December 28, 2012
  • Variety: TV Social Media Chatter On Twitter Grows 800%

    Instances of social media chatter about TV grew big-time this year, with an 800% upsurge on Twitter from last year, and more than double the amount last year on Facebook and in Apps, according to a Trendrr report cited in Variety. "Sponge Bob Square Pants" took honors as the TV show with the most social interactions for the second year in a row. ...Read the whole story

Around The Net

  • Tips For Augmenting Search CampaignsSocial Media Today

    Could marketers structure their online marketing plan to ignore search engine optimization and traffic driven from Google, Bing and Yahoo to their Web site? While most of what Mark Lynch suggests seems elementary to marketing experts, he makes a couple of good points that marketers could use as a jumping-off point. Consider tying search campaigns to a strong e-mail marketing campaign, even retargeting. The benefit could mean faster results, rather than waiting for the site to get indexed and search rank to improve. In a previous post he writes about a "drafting technique," such as following a "hot news story" ... ...Read the whole story

3 Ways To Turbocharge WOM Social Marketing

There is no marketing technique more powerful than word of mouth. Brands to optimize it in their social marketing mix. ...More