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• Analysts Upgrade Facebook, Predict Mobile Will Surpass Online Ad Revenue Next Year by Joe Mandese

  Citing recent feedback from marketers on its mobile and news feed ads, as well as its "ability to leverage third-party data" through the Facebook Exchange and its custom audiences platform, J.P. Morgan this morning raised its price target for Facebook 21% to $35 per share from $29 previously. ...Read the whole story

advice Next Wave of Social Enhances Consumer Engagement by Sarah Reilly

In 2013, we'll see the next wave of social bring brands to a new level of consumer engagement. Our predictions are designed to help marketers navigate this environment and profit from it. ...More

• Social Media Marketing Just An "Add-On" To Job Description by Jack Loechner

  According to a recent Ragan/NASDAQ OMX Corporate Solutions survey, 65% of respondents do social media on top of their other duties. Of the 27% who handle social media exclusively, nearly 83% work on teams of three or fewer. ...More

• Foursquare To Show Users' Full Names, Share More With Merchants by Steve Smith

  The mobile check-in network will be more explicit about who exactly is in your web of friends. At the same time, its business partners have broader access to the profiles of those who are checking in. ...More