Friday, January 4, 2013

    Around The Net

    • Sun Shines On 'Most Depressing' Time Of Year The Drum

      The Sun has launched a multichannel campaign featuring multiple prize giveaways aimed at raising people's spirits during what it deems "the most depressing" month of the year. The Big Smile Giveaway includes TV spots, digital outdoor, press ads, and direct marketing, online, mobile and social media activity. The newspaper will be giving away prizes including holidays priced from GBP9.50, family days out at top UK attractions, money off shopping, cinema tickets, two free tickets to Alton Towers in March. ...Read the whole story

    What Andrew Sullivan's Subscription-Only Model Says About Advertising & Social Media

    So the year begins with us not driving off the fiscal cliff, due to a quick left turn at the very end. Phew! But only hours later, online advertising was effectively thrown under the bus by ...More