Friday, January 4, 2013
  • BuzzFeed Raises $19M To Build Media Company

    List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. ...Read the whole story

  • Army Uses Stories To Boost Minority Officer Corps

    Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the leadership qualities and elite status that becoming an Army officer yields. ...Read the whole story

  • 'Old' And 'New' Selves Converse In Medifast Ads

    To create the effect, Solve worked with director John Haagen of New York-based Assembly Films. Each of the three individuals featured in three different spots was filmed in Los Angeles in January 2012, then shot again at the same location in September. ...Read the whole story

  • Honda Touts Innovation, American Kaizen For Civic

    Honda is heralding the arrival of its U.S. market icon, the 2013 Civic, unveiled at the Los Angeles auto show last fall. The campaign -- via long-time agency RPA -- comprises four TV spots, one of which debuted in the Rose Bowl on Tuesday. ...Read the whole story

  • Social Aids In Achieving New Year's Resolution Goals

    Some 35% of digital consumers will spend $25 or more per month on New Year's resolutions, presenting an opportunity for marketers looking to reach specific segments, according to survey results released Thursday. Some 8% of SocialVibe survey participants said they would spend $51 to $75; followed by 6%, between $75 and $100; and 8%, more than $100. ...Read the whole story

Around The Net

  • Sun Shines On 'Most Depressing' Time Of Year The Drum

    The Sun has launched a multichannel campaign featuring multiple prize giveaways aimed at raising people's spirits during what it deems "the most depressing" month of the year. The Big Smile Giveaway includes TV spots, digital outdoor, press ads, and direct marketing, online, mobile and social media activity. The newspaper will be giving away prizes including holidays priced from GBP9.50, family days out at top UK attractions, money off shopping, cinema tickets, two free tickets to Alton Towers in March. ...Read the whole story

What Andrew Sullivan's Subscription-Only Model Says About Advertising & Social Media

So the year begins with us not driving off the fiscal cliff, due to a quick left turn at the very end. Phew! But only hours later, online advertising was effectively thrown under the bus by ...More