Tuesday, January 8, 2013

Around The Net

  • Pizza Hut's Super Bowl Ads USA Today

    Pizza Hut today launches a social media contest whose winners will star in a commercial that will run before the Super Bowl kickoff. In the contest, of which there could be as many as five winners, the company asks fans to submit very short videos of their best, silliest or most creative recitation of the words every quarterback shouts - "Hut. Hut. Hut." In other words, simulate the start of a football play, but with creative zeal. ...Read the whole story

  • France Now No.7 In Twitter Market M&M Global

    More than 5.5 million French internet users accessed Twitter in November 2012, marking a 53% rise in Twitter's desktop audience, according to the latest figures from comScore. As a result, France is now the seventh largest market for Twitter. The number of visitors aged 55+ saw a 100% year-on-year increase and accounted for the largest segment of the total Twitter audience during the month at 1.3 million users. ...Read the whole story

  • Samsung Kicks Off 'The Chelsea Way' Brand Republic

    Chelsea Football Club and shirt sponsor Samsung and have launched a campaign to encourage youngsters around the world to train "the Chelsea way." The "Dream the Blues" initiative is aimed at nine- to 13-year-olds whose parents own Samsung home appliances such as microwaves and fridges. It spans eight countries across four continents. The company has released a YouTube video featuring ambassadors and Chelsea teammates Mata, Torres, Victor Mosesto and "Oscar" dos Santos Emboaba Jnior, to introduce the initiative and its slogan, "The dream starts here". ...Read the whole story

Context On-Demand: Or, Second Screening Downton Abbey With the Wiseasses In The Back Row

Social TV, while not entirely new, does open up the possibility of putting different viewing experiences on-demand by letting us choose the audience with which we want to view the program. ...More

  • Does Social Media Belong With Agencies -- Or In-House?

    The question of whether brands should manage social media in-house or externally may be the wrong question. The core question is: How should marketing leaders harness social media as it becomes more strategic and connected to ...More