Context On-Demand: Or, Second Screening Downton Abbey With the Wiseasses In The Back Row

Social TV, while not entirely new, does open up the possibility of putting different viewing experiences on-demand by letting us choose the audience with which we want to view the program. ...More

  • Does Social Media Belong With Agencies -- Or In-House?

    The question of whether brands should manage social media in-house or externally may be the wrong question. The core question is: How should marketing leaders harness social media as it becomes more strategic and connected to business performance? ...More