Social Media Rumors Could "Wreak Havoc" on Economy by Erik Sass

Rumors disseminated via social media could "wreak havoc" on the world economy, according to a new report from the World Economic Forum titled "Global Risks 2013." The deliberate or accidental spreading of misinformation, poetically termed "digital wildfires" by the report, could result in mass stock sell-offs as well as (even) more serious consequences like disorganized, panicked mass evacuations -- basically stampedes on a giant scale that could cause thousands of deaths. ...Read the whole story

Context On-Demand: Or, Second Screening Downton Abbey With the Wiseasses In The Back Row by Steve Smith

Social TV, while not entirely new, does open up the possibility of putting different viewing experiences on-demand by letting us choose the audience with which we want to view the program. ...More

  • Does Social Media Belong With Agencies -- Or In-House? by Max Kalehoff

    The question of whether brands should manage social media in-house or externally may be the wrong question. The core question is: How should marketing leaders harness social media as it becomes more strategic and connected to business performance? ...More