Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here's an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan. ...Read the whole story
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automotive
For Avalon, Toyota Reaches To Younger Boomers
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended as a metaphor for the design "formula" -- as the camera caresses the car's design elements. The ads are on network and cable television shows. ...Read the whole story
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Study: Consumers Don't Fully Understand Social Media, Search
Brand marketers take for granted that most consumers know the ins and outs of social media and search engines, but a study released Wednesday reveals that this is untrue. ...Read the whole story
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beverages
Coke Zero Ad Salutes Crimson Tide Coach
In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the coach's life in which he overcame the odds to achieve things that others said he couldn't do. ...Read the whole story
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food
'Psy' Does Super Bowl Ad For Wonderful Pistachios
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew Cullen, was so compelling that "we decided that it needed and deserved 30 seconds." ...Read the whole story
Around The Net
- LinkedIn Surpassed 200M Users Tech Crunch
- Twitter Under Pressure To Clean French Tweets The Guardian
- What Search Marketers Need To Know About Managing Social Budgets ClickZ
- 20% Of Facebook Ad Spend Is For Mobile The Drum
- Facebook Trials New Timeline In New Zealand Red Rocket Media
- 200 Million Members Are LinkedIn GigaOm
- Editor Put Off By Twitter Ban At Council Meetings Journalism.co.uk
As the quantity of search keyword data continues to decline - and as the quality of social analytics continues to improve - it's not hard to imagine social outstrips search as the key channel for consumers discovering publisher content. ...More
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Making Video Truly Social
Facebook, Twitter, Pinterest, Etsy, Instagram -- we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn't make it into that category very often -- presumably because it's video-based. Similarly, despite being the world's second largest search engine, it's infrequently discussed as part of the SEO ecosystem. But the utility and social profile of YouTube specifically, and digital video in general, are about to get a big boost -- largely due to a variety of second-generation tools that have been a long time coming. In the coming year, these tools will serve to reinvigorate digital video ...More
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Five Journalism Tips For Social Media Marketers
Social media marketers have to be part journalist, part advertiser. In an age of "brands as publishers," it's often more important to embrace the journalist than the advertiser side. After all, your tweet, post or article is competing with the friends, news sites, entertainers, publications and brands that your audience is also following. The following are five tips gleaned from nearly 20 years of writing for newspapers, magazines, blogs and brands. ...More
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A Picture Is Worth More Than Any Words
According to a new study by HubSpot about the impact on social media engagement using visuals in social content, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook posts from B2B and B2C companies comparing Likes-per-photo to overall average Likes-per-post. ...More
