Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here's an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan. ...
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended ... Read the whole story
Brand marketers take for granted that most consumers know the ins and outs of social media and search engines, but a study released Wednesday ... Read the whole story
In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the ... Read the whole story
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew ... Read the whole story
As the quantity of search keyword data continues to decline - and as the quality of social analytics continues to improve - it's not ... Read the whole story
Facebook, Twitter, Pinterest, Etsy, Instagram -- we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn't make it into ... Read the whole story
Social media marketers have to be part journalist, part advertiser. In an age of "brands as publishers," it's often more important to embrace the ... Read the whole story