Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here's an interesting fact to consider: more 10th … Read the whole story
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended … Read the whole story
Brand marketers take for granted that most consumers know the ins and outs of social media and search engines, but a study released Wednesday … Read the whole story
In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the … Read the whole story
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story
As the quantity of search keyword data continues to decline - and as the quality of social analytics continues to improve - it's not … Read the whole story
Facebook, Twitter, Pinterest, Etsy, Instagram -- we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn't make it into … Read the whole story
Social media marketers have to be part journalist, part advertiser. In an age of "brands as publishers," it's often more important to embrace the … Read the whole story
According to a new study by HubSpot about the impact on social media engagement using visuals in social content, photos on Facebook Pages received … Read the whole story