Government's Use of Social Media Is Uneven by Erik Sass

Given the prominent role of social media in his first presidential campaign, it's no surprise that Barack Obama is bullish on social media as a means of communication between the government and citizens. But given the size and general unwieldiness of the federal government, it's also no surprise that implementation of social media initiatives has been uneven. ...Read the whole story

  • food 'Psy' Does Super Bowl Ad For Wonderful Pistachios by Karlene Lukovitz

    Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew Cullen, was so compelling that "we decided that it needed and deserved 30 seconds." ...Read the whole story

  • Pandora Expects To Generate $422M In 2013 by Laurie Sullivan

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • research Forrester: CMOs Finally 'Get' Social by Sarah Mahoney

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

Email and Social Top Marketers Growth Plans by Jack Loechner

A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for 2013, as well as data on the top email marketing tactics to be employed for the current 2012 holiday shopping season. According to the survey, total marketing budgets are set to rise in 2013, with 45% of companies increasing and 44% maintaining current levels. ...More

  • Discover The Trends, Remember The People by Frank Riolo

    Nielsen recently released overall numbers for 2012. While some statistics were expected, others were surprising. Among the most baffling is the fact that only 6% of teenagers said that Twitter is their main social media source. ...More

  • Online Publishers Double Down on Facebook by Lee Vann

    A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past year and a half, Hispanic publishers have significantly increased their presence on Facebook and now view it as a critical channel for them to remain competitive. For Hispanic publishers, a robust Facebook presence is critical for a few key reasons. ...More

  • My Day With The Geek Squad -- Or, A Story Of Two Channels by Catharine P. Taylor

    At some point during the one-mile caravan ride to Best Buy featuring my Mazda minivan and a Geek Squad Beetle, I thought to myself: "Wow, this Twitter thing is entirely awesome - and phones are increasingly useless." ...More