Thursday, January 10, 2013
  • 'Psy' Does Super Bowl Ad For Wonderful Pistachios

    Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew Cullen, was so compelling that "we decided that it needed and deserved 30 seconds." ...Read the whole story

  • Pandora Expects To Generate $422M In 2013

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • Forrester: CMOs Finally 'Get' Social

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

Around The Net

  • Hasbro's Social Effort For Monopoly Tokens USA Today

    Hasbro has launched a "Save Your Token" campaign to retire the race car, iron, Scottie dog, wheelbarrow, shoe, top hat, thimble or battleship. The company is letting fans vote until Feb. 5 for the one they want to keep via the Monopoly Facebook page. The one with the lowest total goes directly - and permanently - to jail. Fans also can vote for the replacement token: toy robot, helicopter, cat, guitar or diamond ring. A limited-run "Golden Token" Monopoly ($17.99) arrives in Target stores exclusively in mid-February, and it will be the last edition to have all of the classic ... ...Read the whole story

  • NBC Debuts '1600 Penn' With Social Media Cupcake PromoMashable

    NBC is promoting today's premiere of "1600 Penn" with a social media cupcakes contest whose reward is a year's supply of cupcakes from cult bakery Sprinkles. To enter, contestants can post a photo of cupcakes either virtual or real (picked up for free from participating bakeries in California, New York City, Chicago, Dallas and a few other locales) on Twitter or Instagram. ...Read the whole story

  • Twitter Under Pressure To Clean French Tweets The Guardian

    French ministers are in talks with officials from the US-based microblogging site over how to deal with concerns from anti-discrimination and equality groups in France. The government has suggested Twitter should actively fight against the publication of tweets containing hate-speech on its platform in France, even though the micro-blogging site defends itself as a champion of free speech. ...Read the whole story

  • What Search Marketers Need To Know About Managing Social BudgetsClickZ

    Search marketers may need some help when it comes to budgeting social media programs because -- believe it or not -- many are just starting to integrate social into search strategies. Social media, which now signals SEO, influences how consumers think and feel about the brand. The media supports customer service and can hurt your brand reputation. Jasmine Sandler tells us how marketers can manage budgets and campaigns in this rapidly changing practice. ...Read the whole story

  • What Will Facebook Say On Jan. 15? Business Insider
  • 200 Million Members Are LinkedIn GigaOm
  • Bravo Says Social and Online Video are Essentialstreamingmedia.com
Email and Social Top Marketers Growth Plans

A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for 2013, as well as data on the top email marketing tactics to ...More