Friday, January 11, 2013
  • Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth

    Online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers, according to new projections from the equity research team at J.P. Morgan. The growth, writes Internet sector analyst Doug Anmuth, is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook. ...Read the whole story

  • Pandora Expects To Generate $422M In 2013

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • Forrester: CMOs Finally 'Get' Social

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

  • New Green Mountain Theme: Better Coffee, Better Day

    The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain Coffee Senior Brand Manager Derek Archambault tells "Marketing Daily." ...Read the whole story

    Around The Net

    • NBC Debuts '1600 Penn' With Social Media Cupcake PromoMashable

      NBC is promoting today's premiere of "1600 Penn" with a social media cupcakes contest whose reward is a year's supply of cupcakes from cult bakery Sprinkles. To enter, contestants can post a photo of cupcakes either virtual or real (picked up for free from participating bakeries in California, New York City, Chicago, Dallas and a few other locales) on Twitter or Instagram. ...Read the whole story

    • Social Networks Drive $1.6B In Revenue To Brand Web Sites, 2012 Internet Retailer

      The 300 e-retailers in the Social Media 300 from Internet Retailer will generate an aggregate of $1.6 billion in 2012 sales from visitors arriving on their sites from social networks. Internet Retailer released a study ranking retailers by the percentage of traffic to their Web sites from social networks, a measure of the effectiveness of their social media strategies. The findings identify PetFlow as getting 30% of its total traffic from social networks, while and each separately garner 25%. ...Read the whole story

    • How To Use Social ProofSEOmoz

      Social proof, a psychological strategy that relies on the interest of human beings encouraging them to take the same actions, now has a more important place in search engine marketing. That's according to Rand Fishkin, who points to Web site rating services and offerings based on friend preferences. Most consumers are influenced to make a purchase by one or more friends and/or relatives. He provides tips to implement this strategy. ...Read the whole story

    • Bravo Says Social and Online Video are

      Social media saves chefs, boosts networks. ...Read the whole story

    My Day With The Geek Squad -- Or, A Story Of Two Channels

    At some point during the one-mile caravan ride to Best Buy featuring my Mazda minivan and a Geek Squad Beetle, I thought to myself: "Wow, this Twitter thing is entirely awesome - and phones are increasingly ...More

    • From Social Causes To Social Change

      If you ever thought Millennials were lazy, think again! They're globally connected, thanks to social media, and have more resources than ever to make a difference. It's what "making a difference" actually means to these consumers ...More