• Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth

    Online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers, according to new projections from the equity research team at J.P. Morgan. The growth, writes Internet sector analyst Doug Anmuth, is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook. ...Read the whole story

  • Pandora Expects To Generate $422M In 2013

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • Forrester: CMOs Finally 'Get' Social

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

  • New Green Mountain Theme: Better Coffee, Better Day

    The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain Coffee Senior Brand Manager Derek Archambault tells "Marketing Daily." ...Read the whole story

My Day With The Geek Squad -- Or, A Story Of Two Channels

At some point during the one-mile caravan ride to Best Buy featuring my Mazda minivan and a Geek Squad Beetle, I thought to myself: "Wow, this Twitter thing is entirely awesome - and phones are increasingly useless." ...More

  • From Social Causes To Social Change

    If you ever thought Millennials were lazy, think again! They're globally connected, thanks to social media, and have more resources than ever to make a difference. It's what "making a difference" actually means to these consumers that needs to be understood. ...More