Facebook Posts Are Easier to Remember than Faces by Erik Sass

Anyone who argues that engagement with social media tends to be transient and therefore less valuable to advertisers may want to reconsider that opinion in light of a new study from the University of Warwick in the U.K. The study, which is titled "Major memory for microblogs" and appears in the January 2013 issue of Memory & Cognition, suggests that people find it easier to remember the contents of Facebook updates than faces or sentences from books. ...Read the whole story

  • automotive Dodge Lets You Buy Your Dart, With Help by Karl Greenberg

    Once registered, a giftee has the option of connecting to Facebook and Twitter to get the word out and to thank people who donated. RocketHub handles the entire crowdfunding process. Funds raised on the registry, minus processing fees, can be used to purchase the car. ...Read the whole story

In Defense Of Facebook's Graph Search by Samantha Afetian

Graph Search empowers users to cut through the noise to find content that is actually interesting and useful to them. Graph Search is a way for people to capitalize upon the volumes of personal data readily available to them to make their life easier by strengthening the digital connection between friends. ...More