Monday, January 21, 2013
  • Fresh Step, ASPCA Team For Catdance Film Festival

    Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with its Catdance promotion. As part of the festival, actress and feline lover AnnaLynne McCord joined Fresh Step in debuting five cat-inspired films from a nationwide search and unveiled a limited-edition, cat-inspired hat that will be available for purchase exclusively at ...Read the whole story

  • Prosumers: Wallets More Powerful Than Votes

    Exploiting social media to get companies, rather than government, is more likely to result in change for the good. A new study from Havas Worldwide finds that a lot of people feel "prosumers," consumer activists, can make a difference in that regard. ...Read the whole story

  • Nevada Tourism Hits The Road With BuzzFeed

    Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip for the latter. A new campaign by communications firm Burson-Marsteller and BuzzFeed is about changing that perception. ...Read the whole story

    Around The Net

    • Unemployed Use Social Media To Find JobsRed Rocket Media

      That's according to social job search engine Adzuna, cited, which believes jobseeking is at the dawn of a 'Social Job Search Revolution'. Its survey suggests the average British adult is connected to 300 'relevant, open job vacancies through their first and second degree connections' on social networks. In addition, over 90% of large UK employers are now using social media channels to locate staff, along with other big firms like Google, Amazon and eBay. ...Read the whole story

    • Volvic Seeks Brand Ambassadors On FacebookM&M Global

      Danone's natural mineral water brand Volvic has launched a Facebook search in the UK for bloggers, photographers and social media addicts to form 'Team Volcanicity' and represent the brand online. The campaign invites Volvic Facebook fans to submit a photo that they feel most strongly expresses 'Volcanicity'. The public will then be asked to vote for their favourite, with the winners being awarded once-in-a-lifetime experiences and access to some exciting events and activities in the UK. ...Read the whole story

    • McDonald's Launches Ingredients AppBurger Business

      But in Australia McDonald's is using a variety of high-tech tools to go even deeper with its food sourcing/quality message, allowing diners to track the ingredients in the food they are about to eat. A free iPhone app called TrackMyMacca's (using the Aussie nickname for McDonald's) can be downloaded via Facebook or iTunes. The app reads code on food packaging (150 million pieces of which were reprinted for the effort), which uses GPS tracking to identify in which McDonald's restaurant a diner has purchased the food. ...Read the whole story

    • Music Group Making Trouble For MySpaceThe New York Times

      Putting its comeback in jeopardy, MySpace is facing pressure from a group representing thousands of small labels, which accuse the social network of using its members’ music without permission. “The group, Merlin, negotiates digital deals on behalf of labels around the world,” The New York Times reports. A deal between Merlin and Myspace apparently expired over a year ago, but the group’s content continues to circulate on the site.   ...Read the whole story

    • Social Networking: Elderly Risk DisfranchisementThe Telegraph

      The concept of identity in Britain will undergo a major change within the next decade as a generation who grew up with smart phones and online profiles enters adulthood, Sir John Beddington said. The spread of social media and increasing amount of personal information we put online is redefining the way people see themselves and form social groups, a new report published as part of the government's Foresight Programme found. ...Read the whole story

    Will You Hire Employees To Manage Data From Search Campaigns?

    Labor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. Findings reveal that 56% of companies participating in the survey plan to ...More