The Social Graf
A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled … Read the whole story
Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with … Read the whole story
Exploiting social media to get companies, rather than government, is more likely to result in change for the good. A new study from Havas … Read the whole story
Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip … Read the whole story
COMMENTARYLabor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. … Read the whole story
