• Capri Sun Launches Major Social Campaign

    Kraft Foods' Capri Sun is today launching its biggest social media activation to date. The "Seize the Day" campaign, which is kicking off with a sweepstakes, aims to engage moms by helping them ensure that their kids stay busy and make the most of each day. ...Read the whole story

  • Nevada Tourism Hits The Road With BuzzFeed

    Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip for the latter. A new campaign by communications firm Burson-Marsteller and BuzzFeed is about changing that perception. ...Read the whole story

Facebook's Graph Search Ushers In Social-Search Era

Talk of Facebook's Graph Search being a "Google killer" seems premature, but it will impact online marketing, particularly within search and SEO. Brand marketers need to adjust their social media marketing strategies. ...More

  • Simply Clicks Or Simply Effective?

    How Simplyhealth delivered a great social media engagement campaign. ...More

  • Will You Hire Employees To Manage Data From Search Campaigns?

    Labor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. Findings reveal that 56% of companies participating in the survey plan to hire new employees to handle data collection or analysis, with the most common position being a data analyst or strategist. ...More

  • A Look At Opportunity

    The start of a new year brings with it the promise of new opportunities. So, let's take a moment to explore this idea of opportunity and our relation to it. Is an opportunity really something that presents itself to us, as in "when opportunity knocks..."? It could happen. But as marketers, we understand that most opportunities arise from proactively ...More