Social media has a measurable impact on consumer purchase decisions, according to a new study from the Advertising Research Foundation based on a survey of 2,000 U.S. shoppers. The study … Read the whole story
The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
A few months ago, Facebook elevated a dozen Preferred Marketing Developers into an elite new class -- Strategic PMDs. As they see it, Zuckerberg … Read the whole story
One of the most significant trends in customer engagement over the last three years is the rise of social media outside marketing and inside … Read the whole story
There's a single, fundamental reason it would be harder for an upstart new website to beat LinkedIn than for one to beat Facebook: There … Read the whole story
This week's Presidential Inauguration highlighted just how quickly mobile technology has turned user-generated content into something akin to traditional media. Read the whole story