• Marketers To Boost Social Ad Spend In 2013

    Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year. ...Read the whole story

  • Image Tech Helps Refine Pinfluencer Analytics

    As image recognition gains momentum from consumers switching to a picture-based Web experience, Pinfluencer will show brands how to identify the images driving the most traffic from Pinterest and the Web. ...Read the whole story

  • BlackRock Sinks $80 Million Into Twitter

    Twitter has attracted an investment fund from BlackRock to the tune of $80 million. The investment firm will buy shares from early Twitter employees seeking to liquidate stock options and holdings. ...Read the whole story

  • Diet Coke In Multi-Year Deal With Taylor Swift

    Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (about 240,000 followers) and Instagram, will serve as a "backstage pass," providing access to all of the partnership initiatives. The activations will include "extraordinary" access to Swift online. ...Read the whole story

  • Social Shopper: Is It The Year Of The 'Print Cliff'?

    Chalk it up to one of those industry incongruities: While newspapers have lost something like 30% of readers in the last 20 years, the freestanding inserts that fatten them up are still gaining weight. Is it all about to change for shopper marketing? ...Read the whole story

  • Official Hashtags Help Keep Conversation Going

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag on broadcast day -- a 63% greater likelihood that programs publicizing their official hashtags will become part of the Internet conversation. ...Read the whole story

  • Jaguar Goes Social For F-Type

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for a chance to be among the first to test drive the new vehicle. ...Read the whole story

Analyzing Social Data With An Eye Toward Search

As search becomes more personal, marketers will see an increase of technology supporting social analyses. Rio SEO launched a suite of social media marketing products Tuesday with technology from Seattle-based Meteor Solutions, which parent company Covario acquired in November 2012. ...More