Friday, February 1, 2013
  • Samsung Mocks Super Bowl Rules

    In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung Mobile has released an online preview video in which Hollywood A-list stars Seth Rogen and Paul Rudd work to create an ad for "the big game." ...Read the whole story

  • Tweets Drive Lincoln Super Bowl Creative

    Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) whacked-out road trip stories. The best of the contributions were chosen to make up the 30-second spot that runs in the third quarter. ...Read the whole story

  • Facebook Debuts Reusable Gift Card

    Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba Juice, Olive Garden and Sephora. After receiving a Facebook Card in the mail, subsequent card gifts will be automatically added to the balance for one or more of the participating stores. ...Read the whole story

  • Social Media Usage Drives Brand Leadership

    Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean Market Intelligence. The research and analytics company's "Social Media Effectiveness Index" measures business impact and identifies top performers. The global study assesses the social media effectiveness of Fortune 100 companies. ...Read the whole story

  • Canned Foods Get Multi-Year Campaign

    The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which chefs "engage and educate" consumers about using canned foods in making recipes. ...Read the whole story

  • Twitter's Vine Wraps Around Half of Twitter's Video Sharing In First Week

    Only a week in the market, Twitter's video-sharing app is responsible for almost half of he videos posted to Twitter. ...Read the whole story

  • ANA Goes Global To Solve Intramural Issues

    The ANA says Marketing2020 will derive strategic frameworks and guidelines from surveys of CMOs in Latin America, Europe, and Asia. It offers ideas on how to structure marketing departments, and build capability, among other things. ...Read the whole story

    Around The Net

    Ripening The Real-Time Vine: 6 Seconds To Marketing Glory

    Vine, the new six-second video-sharing app from Twitter, is -- in a word -- exploding. Why, you might ask, is Vine "more" real-time than other social apps and services? Six seconds, like 140 characters, is real-time ...More

    • What Football Social Data Teaches Search Marketers

      Once again football time comes to America. Never mind getting together with friends and family to enjoy the game -- marketers just want to think about data. The great American pastime has turned into a race ...More

    • Missing Out On The Bigger Blogging Audience?

      The bigger the blogger, the better, right? And it's all about the blog's page views, unique visitors and stickiness. If you're a brand working with an agency and doing outreach with bloggers, this is where you ...More