The Social Graf
After Notre Dame’s football program suffered through an embarrassing “but she didn’t actually exist” scandal with Manti Te’o and his fake girlfriend, who tragically died of fake leukemia, it’s understandable … Read the whole story
In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story
Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) … Read the whole story
Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba … Read the whole story
Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean … Read the whole story
The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which … Read the whole story
Only a week in the market, Twitter's video-sharing app is responsible for almost half of he videos posted to Twitter. Read the whole story
The ANA says Marketing2020 will derive strategic frameworks and guidelines from surveys of CMOs in Latin America, Europe, and Asia. It offers ideas on … Read the whole story
- COMMENTARY
Vine, the new six-second video-sharing app from Twitter, is -- in a word -- exploding. Why, you might ask, is Vine "more" real-time than … Read the whole story
COMMENTARYOnce again football time comes to America. Never mind getting together with friends and family to enjoy the game -- marketers just want to … Read the whole story
COMMENTARYThe bigger the blogger, the better, right? And it's all about the blog's page views, unique visitors and stickiness. If you're a brand working … Read the whole story
