You know it's a crappy Super Bowl when the most interesting part is the lights going out. But that didn't stop people from talking about it online: despite the general tedium of a one-sided game and a raft of totally insipid, uninspired advertising, Super Bowl XLVII generated a whole bunch of activity of Twitter, proving that people will talk about pretty much anything, even if it's just to say they can't see what's going on. ...Read the whole story
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super bowl
Long, Strange Social Bowl: Dodge Ram, Tide Dominate
With broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the Twittersphere. Among the three fastest "newsjackers," reports bloggers at Marketing Land, were Oreo, Walgreens and Audi. ...Read the whole story
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Social TV Consolidation: Dijit Acquires Developer Of Miso
The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the category GoMiso. ...Read the whole story
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Super Bowl Ad Winner? Twitter In A Walk
Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl ads -- emerged as the clear winner among social TV players. ...Read the whole story
Around The Net
- Twitter Is Discovery Channel For TV The Drum
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