Thursday, February 7, 2013
  • Banana Republic, Spread V-Day Love

    The meet-and greet mixers are scheduled to happen after hours in such key markets as New York, Los Angeles, San Francisco and Chicago, and the company says it expects them to shore up affinity for both the clothing company and the matchmaker. ...Read the whole story

  • CTRs Higher In Search, Targeted Ads

    As far as Twitter advertising goes, Promoted Tweets that appear in response to user search queries are considerably more effective than less targeted Promoted Tweets, per TBG Digital, which finds click-through rates higher in search than Timeline. ...Read the whole story

  • Social Software Firm LiveFyre Closes $15 Mil Round

    Social media software provider LiveFyre on Wednesday announced closing $15 million in new funding in a third round financing led by U.S. Venture Partners. ...Read the whole story

  • Study Reveals Brands With Loyal Facebook Fans

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing developer, compiled millions of responses from Facebook fans of over 15,000 Facebook pages to determine the Top 20 brands with the most loyal fans. Top brands include St. Jude Children's Research Hospital, Facebook, Google, Walt Disney World and ALDI USA. ...Read the whole story

  • Study: For Stores, Social Media Still A Bust

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight a rapidly growing willingness to interact with brands via social media, with 59% saying they follow brands through social channels -- up from 49% last year -- and 27% saying they have discovered brands they didn't know about this way, compared with 17% last year. ...Read the whole story

Social Media Just Another Task In The Job Description

According to a new Ragan/NASDAQ OMX Corporate Solutions survey, 65% of organizations pile social media on top of other duties, while only 27% employ someone who focuses exclusively on social media. The survey found that organizations ...More

  • The New Myspace: Who Should Be Scared

    As brand marketers, there are a (sometimes overwhelming) number of social media platforms we need to be versed, if not fluent, in. You'd better know Facebook, Twitter, YouTube, Pinterest. For some businesses, LinkedIn. It'd be good ...More

  • Breaking Out Of Facebook's Walled Garden

    According to PEW, 27% of us are looking to wean ourselves off the Facebook habit. This is not particularly surprising. While Facebook can be incredibly distracting, it's not really relevant to our lives. It has never ...More