Friday, February 8, 2013
  • Chocolate Brands: Buzz Versus 'Love'

    With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been getting the most social buzz, but Ferrero Rocher's chocolate hazelnut products are most "loved." ...Read the whole story

  • Study Reveals Brands With Loyal Facebook Fans

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing developer, compiled millions of responses from Facebook fans of over 15,000 Facebook pages to determine the Top 20 brands with the most loyal fans. Top brands include St. Jude Children's Research Hospital, Facebook, Google, Walt Disney World and ALDI USA. ...Read the whole story

  • LinkedIn Revs Rocket, Testing New Ad Format

    Professional networking site LinkedIn on Thursday reported revenue increased 81% in the fourth quarter, fueled by strong growth across all three of its key business lines. Like Facebook, LinkedIn has seen a growing shift toward use on mobile devices. ...Read the whole story

  • Study: For Stores, Social Media Still A Bust

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight a rapidly growing willingness to interact with brands via social media, with 59% saying they follow brands through social channels -- up from 49% last year -- and 27% saying they have discovered brands they didn't know about this way, compared with 17% last year. ...Read the whole story

  • CTRs Higher In Search, Targeted Ads

    As far as Twitter advertising goes, Promoted Tweets that appear in response to user search queries are considerably more effective than less targeted Promoted Tweets, per TBG Digital, which finds click-through rates higher in search than Timeline. ...Read the whole story

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