Monday, February 11, 2013

Around The Net

  • Raytheon Tests "Extreme" Social AnalyticsGuardian

    Despite the fear of consumer backlash, marketers will be intrigued by some "extreme-scale analytics" software that Raytheon has created, which can track people's movements, and predict future behavior by mining social data. “Using [the software] it is possible to gain an entire snapshot of a person's life -- their friends, the places they visit charted on a map -- in little more than a few clicks of a button,” The Guardian reports.  ...Read the whole story

  • EU Will Fight Data Protection Law CurbComputer Business Review

    The European Union (EU) is planning to fight against any move to dilute theproposed changes to a EU draft regulation which will force US tech companies like Google, Facebook and Microsoft to follow a European standard across the world. Google, Facebook and Microsoft are likely to face tougher regulations that may force them to adopt clearer or stronger privacy settings, and make them transparent about what they are doing with a user's data. ...Read the whole story

  • 'WSJ' Uses Twitter Videos To Report On Fashion Weekjournalism.co.UK

    "The Wall Street Journal is using Twitter's new six-second video app Vine to report on New York Fashion Week," writes Sarah Marshall. The newspaper's "Style reporter Elizabeth Holmes  has been sharing short videos of the catwalk." ...Read the whole story

  • Freesat Adds YouTube To Its LineupPaidContent.org

    Google is partnering with the U.K. satellite-TV box Freesat to offer an HTML5 YouTube app starting in March, the companies announced Monday. Freesat, which is backed by the BBC and U.K. TV network ITV, is a set-top satellite TV box that offers 180 channels and doesn't require a monthly subscription. YouTube will be available on the premium internet-connected version of the box, which costs GBP279 (USD $438.70) and offers HD recording and on-demand viewing. ...Read the whole story

A&W Root Beer Mascot Gets Own LinkedIn Page

Ever ask a friend or co-worker to write you a coveted LinkedIn recommendation, to boost your online business profile? It's up there with pulling teeth. A&W Restaurants saw an opportunity in this space and created a ...More

  • Let Audience Drive Emerging Platform Strategy

    Digital health has received a tremendous amount of attention over the last year with the mobile adoption driving a more fragmented ecosystem for publishers, users and marketers. No longer is one screen, or even two, a ...More

  • Search, Social Support Rising Online Ads

    Online advertising spend should reach $50.8 billion in the United States by 2015 -- up from $36.1 billion this year, according to the ZenithOptimedia New Media Forecasts report. Search will contribute $18.8 billion and social media, ...More