Advanced Search

• Twitter Mobile Users More Engaged With Brands by Mark Walsh

  It's no secret that much of the activity on Twitter these days is happening on mobile devices. Its biggest mobile adherents are more likely to be active, engaged users and a receptive audience for brands. ...Read the whole story

• Sailthru Raises $19 Million, Expands Ops In U.S., Globally by Mark Walsh

  Sailthru, which specializes in content personalization, has closed $19 million in a Series B venture round led by Benchmark. It plans to use the new capital to accelerate product development and to continue to expand operations in the U.S. and internationally. ...Read the whole story

• restaurants Pizza Hut: Tweet For Last-Minute V-Day Gifts by Karlene Lukovitz

  Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with a plea for help will have a chance to win one of 24 daily (one per hour) Last Minute Lovers Packages. ...Read the whole story

A&W Root Beer Mascot Gets Own LinkedIn Page by Amy Corr

Ever ask a friend or co-worker to write you a coveted LinkedIn recommendation, to boost your online business profile? It's up there with pulling teeth. A&W Restaurants saw an opportunity in this space and created a LinkedIn profile for its mascot, Rooty The Great Root Bear. Anyone who connects with Rooty will receive the ultimate LinkedIn gift: a free, personalized (somewhat tongue-in-cheek) recommendation. ...More

• Let Audience Drive Emerging Platform Strategy by Todd Zander

  Digital health has received a tremendous amount of attention over the last year with the mobile adoption driving a more fragmented ecosystem for publishers, users and marketers. No longer is one screen, or even two, a consumer's resource for information and services. The linchpin for successfully engaging in this splintered environment is focusing first on user experience. ...More

• search Search, Social Support Rising Online Ads by Laurie Sullivan

  Online advertising spend should reach $50.8 billion in the United States by 2015 -- up from $36.1 billion this year, according to the ZenithOptimedia New Media Forecasts report. Search will contribute $18.8 billion and social media, $8.4 billion, up from $14.9 billion and $4.6 billion this year. ...More