Embracing Social: The New Formula for Online Publishers

The shift from print to online has been excruciating for many in the publishing industry. Print dollars have turned to online cents, but publishers still need to create quality content. Social can restore the balance. ...More

  • How Social Delivers Real-Time Marketing

    An eMarketer report shows how social signals fuel real-time marketing. The report shows how companies like Cisco, Dell, Discovery Communications, H&R Block, McDonald's, SAP, Sprint Nextel and other businesses share how they go beyond traditional social marketing to do more with social analytics. They create content that drives more response and engagement, make rapid changes to marketing plans, and develop initiatives around topics and events driven by changes trending in social media, according to the report. ...More

  • Obama's State Of The Union: The Data Behind The Comments

    The White House introduced social tools for the American people to provide feedback on the State of the Union address. Think of the data sitting behind the Twitter tweets and comments on Facebook and Google+. ...More

  • Diagnosis: Cloudy With A Good Chance Of Healing

    The digital pathology specialty remains buoyant and is slated to grow in scope and stature, both domestically and globally. Rising household incomes, population growth and a large aging demographic are boosting demand for medical services generally and pathology test referrals in particular. Doctors are ordering more pathology tests as the range of available tests increases, thanks largely to new technology. ...More