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• LinkedIn SlideShare Develops Real-Time Tracking Content Analytics by Laurie Sullivan

  In a major shift for marketers that have traditionally waited for results, social feedback tools from LinkedIn and Switch now gauge content and campaign performance at the speed of a text message or Twitter tweet. This gives social media the features that marketers find invaluable in search engine marketing. ...Read the whole story

• telecom Virgin Mobile Encourages Pre-Valentine's Breakups by Aaron Baar

  The pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships involve a mobile carrier) to get out of them before spending money on something that won't last. ...Read the whole story

• restaurants Dunkin' Launches Twitter Sweeps For V-Day by Karlene Lukovitz

  Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue travel vouchers. Six other winners will receive $50 Valentine's Day-themed mGifts. ...Read the whole story

• sports NBA, AmEx Roll Out Live Online For All-Stars by Karl Greenberg

  To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing so unlocks a one-time $10 statement credit if customers spend $30 or more at www.NBAStore.com. ...Read the whole story

• We Are Social; Nick Fuller and Peter Fontana by Amy Corr

  We Are Social hired Nick Fuller as marketing director and Peter Fontana as research & insights director. ...Read the whole story

Embracing Social: The New Formula for Online Publishers by Paul Lentz

The shift from print to online has been excruciating for many in the publishing industry. Print dollars have turned to online cents, but publishers still need to create quality content. Social can restore the balance. ...More

• search How Social Delivers Real-Time Marketing by Laurie Sullivan

  An eMarketer report shows how social signals fuel real-time marketing. The report shows how companies like Cisco, Dell, Discovery Communications, H&R Block, McDonald's, SAP, Sprint Nextel and other businesses share how they go beyond traditional social marketing to do more with social analytics. They create content that drives more response and engagement, make rapid changes to marketing plans, and develop initiatives around topics and events driven by changes trending in social media, according to the report. ...More

• Obama's State Of The Union: The Data Behind The Comments by Laurie Sullivan

  The White House introduced social tools for the American people to provide feedback on the State of the Union address. Think of the data sitting behind the Twitter tweets and comments on Facebook and Google+. ...More

• Diagnosis: Cloudy With A Good Chance Of Healing by Dan Angress

  The digital pathology specialty remains buoyant and is slated to grow in scope and stature, both domestically and globally. Rising household incomes, population growth and a large aging demographic are boosting demand for medical services generally and pathology test referrals in particular. Doctors are ordering more pathology tests as the range of available tests increases, thanks largely to new technology. ...More