• Twitter Opens Up Advertising API

    Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said its Certified Products Program will be expanded to include ad products that integrate with the Ads API and improve marketing efficiency and ROI. ...Read the whole story

  • Ford Puts Social At Center Of Fiesta Movement Program

    "Fiesta Movement: A Social Remix" will feature 100 "agents" with a big online following. They will be an ethnically diverse group of "vibrant voices and talented storytellers" chosen both for their digital popularity and for having personalities and lifestyles aligning with the Fiesta zeitgeist. ...Read the whole story

  • Social Media Buzz Doesn't Rocket TV Numbers

    New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is now at a 6.1 "involvement score." Two CW shows came next: "The Carrie Diaries" and "Cult." ...Read the whole story

  • Internet Key Influence On Purchases

    The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that people were most likely to make a purchase based on searching the Web, at 67%. ...Read the whole story

Facebook's Graph Search Ignites Race To Go Local

Nearby's new mobile discovery functionality has important implications, but did not generate nearly as much buzz as last week's Graph Search announcement. Graph Search elevates the possibilities for local-social marketing to a whole new level. ...More

  • Four Services That Make Social Media Easier

    We have a lot to do in social media: post, respond, upload, monitor, maintain, reply, comment, link, etc. etc. etc. So, anything we can do to make ourselves more efficient and more productive = more better. Here are four services I've come across recently that I believe are going to save me time and energy. ...More

  • Adobe Finds Profit In Tweets Via Twitter API

    Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digital, and HootSuite that will up its social game without allowing brand marketers to become annoying and obnoxious. Adobe shared early results from some of its clients, such as Levi and Threadless. ...More