Wednesday, February 20, 2013
  • Twitter Opens Up Advertising API

    Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said its Certified Products Program will be expanded to include ad products that integrate with the Ads API and improve marketing efficiency and ROI. ...Read the whole story

  • Ford Puts Social At Center Of Fiesta Movement Program

    "Fiesta Movement: A Social Remix" will feature 100 "agents" with a big online following. They will be an ethnically diverse group of "vibrant voices and talented storytellers" chosen both for their digital popularity and for having personalities and lifestyles aligning with the Fiesta zeitgeist. ...Read the whole story

  • Social Media Buzz Doesn't Rocket TV Numbers

    New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is now at a 6.1 "involvement score." Two CW shows came next: "The Carrie Diaries" and "Cult." ...Read the whole story

  • Internet Key Influence On Purchases

    The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that people were most likely to make a purchase based on searching the Web, at 67%. ...Read the whole story

Around The Net

  • Is 'Right To Be Forgotten' Data's Downfall?Computer Business Review

    The European Commission's proposal to allow internet users to have the 'right to be forgotten' has caused a stir in the data community with companies like Google and Facebook aggressively lobbying the European Parliament about the Commission's proposal. Internet users would have the choice to become "invisible" online and erase their digital footprint. However, the use of personal data is used across numerous industries and could shake up the way businesses in Europe operate. ...Read the whole story

  • NBC's 'Biggest Loser' Teams With PinterestSocial News Daily

    NBC's "The Biggest Loser" is using Pinterest for a second-screen campaign in which viewers can access instructional content keyed to the episode they're watching, such as healthful recipes of dishes that contestants are eating. It's a move away from Twitter to a social platform where the show apparently has 41,000 followers. ...Read the whole story

  • Jeremy Clarkson Vows Revenge On Twitter HackersDigital Spy

    The Top Gear presenter has threatened to "kill" the hackers who accessed his Twitter account, paraphrasing Liam Neeson's character in Taken. He promised to hunt down the people who hacked him on Monday. "I have been hacked by spammers," he tweeted. "Luckily I have acquired a special set of skills over many years. I will find them. And I will kill them. "Unlike some people, I WILL find who hacked my account. And I will visit them." ...Read the whole story

  • First Burger King, Now Jeep?Detroit Bureau

    Let the hacking continue. Barely a day after a hacker attack on the Burger King account on Twitter, Chrysler's Jeep is getting hit, with tweets going out using vulgar language and claiming the automaker was sold to rival Cadillac. Jeep officials were alerted to the assault "almost instantly," according to a spokesperson, and were quickly able to shut down the account, while working feverishly with Twitter to regain control and restore a fake logo inserted by the hackers. ...Read the whole story

  • NHL Goes Social To Restart Fan PassionNYSportsJournalism.com
  • Ford Fiesta Is Launching Totally Social Campaign Econsultancy.com
  • Smart Devices, Social Media Will Change Email Programs, Say MarketersMarketing Charts
  • Cloze App Combines Email and Social Feeds with a Sender-Before-Channel FilterThe Next Web
Facebook's Graph Search Ignites Race To Go Local

Nearby's new mobile discovery functionality has important implications, but did not generate nearly as much buzz as last week's Graph Search announcement. Graph Search elevates the possibilities for local-social marketing to a whole new level. ...More


  • Four Services That Make Social Media Easier

    We have a lot to do in social media: post, respond, upload, monitor, maintain, reply, comment, link, etc. etc. etc. So, anything we can do to make ourselves more efficient and more productive = more better. ...More

  • Adobe Finds Profit In Tweets Via Twitter API

    Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digital, and HootSuite that will up its social game without allowing brand marketers to become annoying and obnoxious. Adobe shared early results from some of ...More