Thursday, February 21, 2013
  • Alamo Targets Broader Audience

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best possible deal. A campaign to support the service "represents an investment in reaching a broader audience and raising awareness with consumers planning their next vacation," Alamo Brand Publicity Manager Meghan Maguire tells Marketing Daily. ...Read the whole story

  • Twitter Opens Up Advertising API

    Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said its Certified Products Program will be expanded to include ad products that integrate with the Ads API and improve marketing efficiency and ROI. ...Read the whole story

  • Maker's Mark: Out Of The Fire, But...

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if well utilized, the very same tools can be used to help haters regain company faith." ...Read the whole story

  • No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve," Shailendra Gujarati, marketing director for GoSmart Mobile, tells "Marketing Daily." ...Read the whole story

    Around The Net

    • Pinterest Valued At $2.5BAll Things D

      Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have been reports that the funding was coming, but now it is done, in a round led by Valiant Capital Management,” AllThingsD reports. “Investors … were surely inspired by the site’s run-away 2012 growth and continued success,” CNet writes. “Pinterest, as measured by … ComScore, ended December at 29 million unique U.S. Web visitors for the month.” “The San Francisco-based company has meanwhile zeroed in on translating its popularity into sales by developing services for businesses,” according to The Wall Street Journal. Remarkably, “Pinterest is ... ...Read the whole story

    • Target Sponsors Lyric-Writing PromoClickZ

      Target has teamed up with pop/R&B group Mindless Behavior for a youth-targeted Facebook contest that asks fans to write their own lyrics for a verse of a special edition of the song, "All Around the World," that will be available exclusively through Target. Submissions for the contest, "Your Lyrics, Their Voices," will be accepted Feb. 18 to 25 on Mindless Behavior's Facebook page. ...Read the whole story

    • NBC's 'Biggest Loser' Teams With PinterestSocial News Daily

      NBC's "The Biggest Loser" is using Pinterest for a second-screen campaign in which viewers can access instructional content keyed to the episode they're watching, such as healthful recipes of dishes that contestants are eating. It's a move away from Twitter to a social platform where the show apparently has 41,000 followers. ...Read the whole story

    • Sony Partners With On AlbumThe Drum

      The children's social media site, has announced it is to partner with Sony Music on the launch of a new album. 'Bin tunes' is set for release on 1 April and will feature lyrics penned by kids as well as popular characters from the platform. currently receives 2 million unique visitors per month, predominantly from children in the 6-12 age group, with over 20 million kids having registered with the platform since launch. ...Read the whole story

    • How Restaurants Are Using Twitter's VineNation's Restaurant News
    • Lord McAlpine Drops A Few Twitter Defamation CasesThe Guardian
    • Ford Fiesta Is Launching Totally Social Campaign
    The Whole Story: Parents' Average Week On The Web

    We often see stats relating to Web use among different ages and genders, but seldom any that compare Moms and Dads as opposed to simply men and women. ...More

    • Adobe Finds Profit In Tweets Via Twitter API

      Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digital, and HootSuite that will up its social game without allowing brand marketers to become annoying and obnoxious. Adobe shared early results from some of ...More

    • What Is The Secret Of Effective Page Posts?

      Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy. ...More