• Alamo Targets Broader Audience

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best possible deal. A campaign to support the service "represents an investment in reaching a broader audience and raising awareness with consumers planning their next vacation," Alamo Brand Publicity Manager Meghan Maguire tells Marketing Daily. ...Read the whole story

  • Twitter Opens Up Advertising API

    Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said its Certified Products Program will be expanded to include ad products that integrate with the Ads API and improve marketing efficiency and ROI. ...Read the whole story

  • Maker's Mark: Out Of The Fire, But...

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if well utilized, the very same tools can be used to help haters regain company faith." ...Read the whole story

  • No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve," Shailendra Gujarati, marketing director for GoSmart Mobile, tells "Marketing Daily." ...Read the whole story

The Whole Story: Parents' Average Week On The Web

We often see stats relating to Web use among different ages and genders, but seldom any that compare Moms and Dads as opposed to simply men and women. ...More

  • Adobe Finds Profit In Tweets Via Twitter API

    Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digital, and HootSuite that will up its social game without allowing brand marketers to become annoying and obnoxious. Adobe shared early results from some of its clients, such as Levi and Threadless. ...More

  • What Is The Secret Of Effective Page Posts?

    Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy. ...More