Tuesday, February 26, 2013
  • Hooters Launches New Branding Campaign

    The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as expanded menu choices and the remodeled restaurants' "more contemporary, comfortable" surroundings. ...Read the whole story

  • Social Consolidation To Change Online Marketing

    The social landscape will become "radically" different within two years as a result of consolidation and new entrants in the market. Acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social supply chain. ...Read the whole story

  • New Velveeta Campaign Evolves 'Liquid Gold' Theme

    In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting "traditional" moms with a new, tongue-in-cheek campaign tag-lined "Liquid gold diggers love liquid gold." ...Read the whole story

    Around The Net

    • How Twitter Hacking Puts Pressure On Brand ReputationNew York Times

      Hacking into Twitter and other social media accounts continues to be a major concern for brands. Recent hacking episodes involving Burger King, Jeep, NBC News, USA Today, Donald J. Trump, Westboro Baptist Church and even the "hacktivist" group Anonymous should raise questions about the safety of brand reputation. Every company takes precautions regarding online activity, but The New York Times argues that it may not be enough, as more companies take to social media to advertise and build brand awareness. Read this article here. ...Read the whole story

    • Social Media Adoption By SMBs Picking Up PaceComputer Business Review

      About 28.6% of Western European SMBs with employees ranging between 20 and 499 currently use social media for business purposes, according to a new report from IDC. The report reveals that social media adoption in the region is anticipated to progress at a fast pace in the following two years. According to the report the adoption of social media depends on the size of the company, and larger the company the higher will be the adoption for business purposes. ...Read the whole story

    • BBC Gets Slammed For Hot Air Balloon TweetDigital Spy

      BBC Radio 2 has been criticised after posting an insensitive message on Twitter following a hot air balloon accident in Egypt. Two Britons were among the 19 people killed when the balloon crashed Tuesday near the city of Luxor. BBC tweeted: 19 tourists are believed to have died in a hot air balloon crash in Egypt.Have you tried something you wouldn't normally on holiday? #r2vine Steve Berry parodied: "RT @BBCRadio2 6m Jews were annihilated as part of Hitler's Final Solution. Ever argued with your neighbours over land borders? #r2vine." ...Read the whole story