Moms are more likely to share online content on social media, according to a new survey of over 200,000 mothers ages 25-54 by ShareThis and Digitas, examining the behaviors of … Read the whole story
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels & Resorts has partnered with the PGA Tour … Read the whole story
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on … Read the whole story
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for PC, PlayStation 3, and Xbox 360, is extending … Read the whole story
A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about … Read the whole story