Media types have been geekily excited for some time about the "second screen" phenomenon, in which viewers use a computer or mobile device to post social content and interact with … Read the whole story
Volvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social … Read the whole story
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacular" Facebook-based campaign designed to help kids and their parents build a "world-class" … Read the whole story
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony … Read the whole story
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
The point of this story is to share with you my enlightening conversation based on Sir Terry Leahy's new book, "Management in Ten Words." … Read the whole story
Only 37% of the 92% of marketers running ads on Facebook believe their advertising is effective, according to Jennifer Slegg, citing the 2013 Social Media … Read the whole story