The Social Graf
This is either very grim or very awesome: in an attempt to battle their own social media addictions, two graduate students at the Massachusetts Institute of Technology have developed a … Read the whole story
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story
Merrick Pet Care is launching a campaign to support its new Purrfect Bistro product line. "The revolution is all about bringing pet food to … Read the whole story
LinkedIn's group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, … Read the whole story
Digitas has been working with Taco Bell on the launch of the Fiery Doritos Locos Taco (DLT) to create a ripple effect across the … Read the whole story
Social marketers need to follow search marketing's lead more closely and tailor the ads to the person's intent. The closer the content in the … Read the whole story
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
- COMMENTARY
As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will … Read the whole story
- COMMENTARY
The finest book I've ever read on how to behave on social media was first published in 1936. It covers everything: customer relationships, brand … Read the whole story
- COMMENTARY
To pique interest, encourage sharing, and keep customers returning for more, brands need to think about the quality of their content. Here are four … Read the whole story
