Amid growing concern among parents and teachers about what kids share online and its potential long-term impact on their lives, the California legislature is considering enshrining a "right to delete" … Read the whole story
Transparency will drive publishers to create a better experience for consumers visiting their site, but it also will force platform companies like Marin Software, … Read the whole story
The new campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media. All of the United co-workers … Read the whole story
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
Sears already has tens of thousands of user-generated video reviews that are having a material impact on Web sales. Although Courtney would not reveal … Read the whole story
Down Under, as you probably first heard years ago on the playground, seasons are the reverse of America's. For example, in Australia, December falls … Read the whole story
Looking back to the preliminary days of social media, brands in the travel industry were some of the earliest adopters and have since been … Read the whole story
Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender … Read the whole story