Anthony E. Zuiker, creator of the ubiquitous "CSI" franchise, has been busy plotting more murders -- but not for TV. Having built a devoted Twitter following for his reality murder … Read the whole story
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneous appearances, @Mayhem will allow fans to interact with Mayhem in a new … Read the whole story
Twitter has inked a marketing and branding deal with the National Football League to provide game highlights to social media fans. Financial terms were … Read the whole story
Social spam in Facebook, YouTube, Google+, Twitter and other sites grew 355% during the first six months in 2013 -- but only 15% contain … Read the whole story
In addition to a launch party, the promotion will feature in-store events, including cast appearances, and social media support. And some of Saks' designer … Read the whole story
Ram is now making a big entrance with all its trucks, including those in the heavyweight division.The effort, "Groundbreakers," shows 2014 heavy and commercial … Read the whole story
The key to successful advertising on Facebook is discovering a way to call your customer base to emerge from their role as a passive … Read the whole story
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. We covered search last week. Here are a few social challenges the company … Read the whole story
If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about … Read the whole story
No disrespect to the uber-talented Mr. Bruno Mars, but this past week's announcement that he will be headlining the halftime entertainment for the upcoming … Read the whole story
Twitter's smart way of tapping TV ad budgets stands in sharp contrast to the previous digital media approaches that struggle (for 15 years now) … Read the whole story