The Social Graf
You may have heard of this thing called Black Friday? It's the day after Thanksgiving, where middle-aged women go nuts on each other in a Hobbesian war of all against … Read the whole story
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
The makeover is designed to differentiate Good Earth Tea at a time of heightened competition in the packaged herbal teas market -- an environment … Read the whole story
Century 21 has created a song and music video to celebrate the Thanksgiving turkey-induced haze.This is the brand's first foray into the animation and … Read the whole story
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The race for Black Friday is officially on -- and retailers are spending and working hard to own the momentum. So how are they … Read the whole story
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If you thought the Pepsi Challenge was brass knuckle tactics, then strap in tight. The future holds the promise of pitched battles that start … Read the whole story
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Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic … Read the whole story
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In a program with Sony built by IPG Media Lab, the mobile messaging app Kik tries to turn promotional content into conversation fodder. Ultimately, … Read the whole story
