The Social Graf
Although Ukraine and Venezuela are getting the lion's share of Western news coverage, some of the most innovative uses of social media are in Thailand, where anti-government protesters are targeting … Read the whole story
Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story
Open ad management company Sizmek on Thursday will roll out a Connect partner network program focused on social media to foster the growth of … Read the whole story
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
The lines between social, mobile and digital out-of-home media continue to blur, as marketers bring user-generated content to high-profile outdoor signage to engage consumers. … Read the whole story
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story
COMMENTARYChasing a hipness that is quickly fleeing the social network, Facebook has dropped a boatload of money on leading messaging app WhatsApp. Whether the … Read the whole story
COMMENTARYFacebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story
