The Social Graf
In an age when every big brand seems to be falling over itself to build up its social media fan base and produce viral videos and tweet funny during the … Read the whole story
"We see social media as an amplifier -- an accelerant," Nissan North America's director of social media and interactive marketing, says. "But while we … Read the whole story
Olympics marketing is worth the investment of both time and money, Visa Chief Marketing Officer Kevin Burke tells "Marketing Daily." The Olympic Games provide … Read the whole story
WhatsApp isn't resting on its laurels. Fresh off its $19 billion acquisition by Facebook, the messenger service plans to add voice calls to its … Read the whole story
NBC News, which was an early adopter of "native" formats -- ads that are disguised to look like editorial content -- online, is bringing … Read the whole story
What's the biggest social network in the world? Careful, it's a trick question. I started asking it about three years ago when I learned … Read the whole story
- COMMENTARY
As the Social Media Insider likes to go against the grain, here's what she likes most about the fine print in Facebook's $19 billion … Read the whole story
- COMMENTARY
Rejoice! Remarketing has come to Facebook. Okay, that headline is a bit misleading, since technically up until now you could use a third party … Read the whole story
