The Social Graf
Social media rumors can sow even more unhelpful (and potentially very dangerous) havoc amid major crises, and governments need to create emergency response systems to swiftly dispel misinformation online, according … Read the whole story
With every college basketball fan in the country still licking their wounds over battered brackets, Lowe's seized a social media moment, creating a Twitter-inspired … Read the whole story
To make sure the new effort stands out from other retailers, including close competitors JCPenney, Target and Macy's, the effort also includes a series … Read the whole story
Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story
The campaign will run on national cable networks, and will be supported with digital and social media. In addition to capitalizing on the spring … Read the whole story
The Federal Trade Commission has filed a complaint against the social site Jerk, which allegedly scraped photos and other data from the profiles of … Read the whole story
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
- COMMENTARY
I just returned from a three-week vacation in Hawaii, and I was once again reminded that the key to great marketing starts with your … Read the whole story
- COMMENTARY
A recent study asserted that only 17% of users found Twitter ads to be relevant. Wait a second, my math skills are limited -- … Read the whole story
