The Social Graf
Roughly one in five online Americans ages 15-54 (19%, to be precise) said they use social media sites like Facebook and Twitter while watching primetime TV on a daily basis, … Read the whole story
Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking … Read the whole story
Advertisers are getting better at connecting with potential and existing customers through search and social campaigns, even on mobile. Marketers spent 26% of budgets … Read the whole story
That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous … Read the whole story
Hopsteiner, an international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. The agency will … Read the whole story
Bubba Watson stars in the latest 'This is SportsCenter' ads. Would you take financial advice from an actor/DJ? Let's launch! Read the whole story
- COMMENTARY
According to the Piper Jaffray 27th semi-annual "Taking Stock With Teens" market research project, teen spending contracted just 1% from the Fall of 2013, … Read the whole story
The agency of record is the best model, and brands who shop every last project out to the same specialty shop or the lowest … Read the whole story
