People are more likely to share useful information including product recommendations with single individuals, and more likely to talk about themselves when addressing large groups, according to new research published … Read the whole story
Forbes, the World Economic Forum and Inc. Magazine top the list of the 10 most influential brands on LinkedIn, according to the professional networking … Read the whole story
CANNES, FRANCE -- Sir Martin Sorrell took the stage effectively, albeit jokingly, renouncing his knighthood. "I've taken Brazilian citizenship," Sorrell quipped, adding that Brazilian … Read the whole story
Within a day of ID'ing Paul Siano of Orland Park, Ill. as its one millionth Facebook fan, Mike's had renamed itself "Paul's Hard Lemonade" … Read the whole story
The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story
CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH … Read the whole story
We are visual creatures. Images convey information to us more quickly - and often more emotively and powerfully - than text or speech. So … Read the whole story
The over 50s are not feeling the love, advertisers. They're feeling excluded from direct advertising and are left shunned by brands that just want … Read the whole story
As a company known for mapping out people's movements, Foursquare's own pathway has never been easy to figure out. After starting out as a … Read the whole story