It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, it's relatively easy, consumer awareness of … Read the whole story
As part of a broader effort to improve investor relations, Twitter is getting a new chief financial officer. Soon to step down is Mike … Read the whole story
In a new 30-second TV spot for General Mills's Honey Nut Cheerios, from Saatchi & Saatchi, New York, the permanently dour-looking feline is pestered … Read the whole story
"The biggest task we have still in marketing is awareness," says Loren Angelo, director of marketing at the Herndon, Va.-based Audi of America. "We … Read the whole story
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
Mercedes-Benz took top honors in the latest analysis of auto brands' digital efforts by digital think tank L2. Chevrolet, Nissan, Toyota and Ford rounded … Read the whole story
The 2014 FIFA World Cup has had a huge impact on consumer behavior in social and search. Google, Marin Software, and Prime Visibility, among … Read the whole story
If you thought LinkedIn was just a digital repository for resumes, think again. The platform, which now boasts over 300 million members, is undergoing … Read the whole story