The Social Graf
Nielsen is finally realizing its dream of tracking mobile TV metrics, and Facebook deserves much of the credit. As part of a larger shift, the media measurement giant is matching … Read the whole story
Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story
Chip Bergh, who says he hopes to elevate the conversation about how to care for denim to address water issues around the globe, does … Read the whole story
It is male personal-care brand Axe's campaign meant to support the company's new "Gold Temptation" fragrance, and address the fact that, per the Unilever … Read the whole story
A new global study from WPP's TNS, which surveyed 55,000 Internet users, provides the latest evidence that integrated brand strategies are key to engaging … Read the whole story
When cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard, the company will make a … Read the whole story
- COMMENTARY
The term "war room" has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation's spotlight. … Read the whole story
- COMMENTARY
The sums involved in partnering with and sponsoring the World Cup are huge but then so too is the audience. This was dubbed the … Read the whole story
- COMMENTARY
It forces people to follow two of the most important principles of good business writing: get to the point quickly. And keep it short. Read the whole story
