The proliferation of brand and product recommendations online is causing information overload, prompting people to turn to their friends for word of mouth recommendations via social media, according to a … Read the whole story
Facebook has poached Dan Reed, the NBA's Development League president, to head up global sports partnerships. The hire is part of a broader effort … Read the whole story
Positioning itself as a DVR for Web content, Facebook just launched Save -- a feature that allows users to save pretty much anything they … Read the whole story
Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of … Read the whole story
The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new … Read the whole story
For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs … Read the whole story
Picture a room in Omaha with Hyatt associates looking at screens filled with social media home pages, with a focus on Twitter. In shifts, … Read the whole story