Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans … Read the whole story
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific … Read the whole story
Skechers has tapped pop star Demi Lovato as its latest face, and says she will appear in global marketing and social media campaigns through … Read the whole story
According to a new study from Socialbakers, the average Facebook brand's post generated an engagement rate of 0.16% in the US during the first … Read the whole story
Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is … Read the whole story