Anonymous social media is kind of creepy, and so is location-based social media, but you know what's really creepy? Anonymous, location-based social media! That's the idea behind ShareWhere, a new … Read the whole story
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter … Read the whole story
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to … Read the whole story
FBX -- Facebook RTB exchange, where advertising exists on the right side of one's page or in one's news feed -- is a tempting … Read the whole story
Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant … Read the whole story