Wednesday, August 13, 2014
  • Twitter Tests Promoted Video Program To Aid Ad Buying

    Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video have access to various video analytics, including completion percentage, and a breakout of organic video views compared to paid views. ...Read the whole story

  • Music Drives Preferences For Multicultural Americans

    On average, per Nielsen Music 360, multicultural Americans spend $7 more on music than the total population -- $111 per year versus $104, or 31% of the total spent on music. And they over-index for using YouTube as a digital-music discovery channel. ...Read the whole story

  • Worldwide Mobile Advertising Hit $19.3 Billion In 2013

    Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's Mobile Center of Excellence. Mobile display had the most growth, surging 123% to $3.6 billion, while search was up 92% to $4.9 billion. Both categories were driven by wider adoption of smartphones. ...Read the whole story

  • Millennials Crave Adventurous Breakfast Options

    In a recent survey on breakfast dishes, flavors and trends among 1,280 consumers, Millennials showed more interest in all of the breakfast trends tested, including healthier options and ethnically-influenced dishes. ...Read the whole story

  • NBC Sports Tries To Keep Soccer Fever Going

    Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays Premier League soccer broadcasts beginning this weekend. ...Read the whole story

Around The Net

  • FDA Cracking Down On Social Media Endorsements RAPS

    The US Food and Drug Administration (FDA) doesn’t like brands -- or at least those under its purview -- “liking” unapproved claims on Facebook. In one case, as the Regulatory Affairs Professional Society reports, the FDA reprimanded a supplement marketer for “liking” customer claims that its products could cure cancer. Now, RAPS suggests that the FDA is setting its sights on similar activity on Twitter.  ...Read the whole story

  • Twitter Admits One In Twenty Accounts Are 'Bots' Marketing Week

    Twitter has admitted that as much as 8.5 percent of its user base -- some 23 million accounts -- are bots which automatically ping the site with updates, but the company has also revealed that more human users are seeing ads served on the site than originally believed. The 23 million accounts could include useful news service or earthquake updates, alongside spam accounts. Twitter estimates false or spam accounts represent fewer than 5 percent of its monthly active users. ...Read the whole story

  • Making Social Media A Kinder, Gentler Place Boing Boing

    Social networks can be terribly hostile environments for the targets of “abusers, trollers, griefers, harassers and others,” Boing Boing writes. One solution to is so-called “collaborative blocking,” which simply consists of groups keeping lists of bad-actor accounts. “The services add blocked or muted accounts on a continuous basis to each subscribed account, throttled against Twitter's rules for frequency of updates.”  ...Read the whole story

  • Can Twitter's New DM Product Reshape Email? TechCrunch
  • BBC News Social Media Head On Integration The Drum
  • Buzzfeed Deleted Thousands Of Staff Posts Gawker
  • Is WeChat Closing In On WhatsApp? The Next Web
Snapchat Fans More Likely Influenced By Social Media Friends

No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized sale of 17.4 million preferred shares in a Delaware filing made Monday ...More

  • Swim With The Sharks -- Or Get Out Of The Water

    Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week is the longest-running cable television event in history. While it started as ...More