Wednesday, August 13, 2014
  • Twitter Tests Promoted Video Program To Aid Ad Buying

    Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video have access to various video analytics, including completion percentage, and a breakout of organic video views compared to paid views. ...Read the whole story

  • Music Drives Preferences For Multicultural Americans

    On average, per Nielsen Music 360, multicultural Americans spend $7 more on music than the total population -- $111 per year versus $104, or 31% of the total spent on music. And they over-index for using YouTube as a digital-music discovery channel. ...Read the whole story

  • Worldwide Mobile Advertising Hit $19.3 Billion In 2013

    Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's Mobile Center of Excellence. Mobile display had the most growth, surging 123% to $3.6 billion, while search was up 92% to $4.9 billion. Both categories were driven by wider adoption of smartphones. ...Read the whole story

  • Millennials Crave Adventurous Breakfast Options

    In a recent survey on breakfast dishes, flavors and trends among 1,280 consumers, Millennials showed more interest in all of the breakfast trends tested, including healthier options and ethnically-influenced dishes. ...Read the whole story

  • NBC Sports Tries To Keep Soccer Fever Going

    Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays Premier League soccer broadcasts beginning this weekend. ...Read the whole story

    Around The Net

    Snapchat Fans More Likely Influenced By Social Media Friends

    No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized sale of 17.4 million preferred shares in a Delaware filing made Monday ...More

    • Swim With The Sharks -- Or Get Out Of The Water

      Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week is the longest-running cable television event in history. While it started as ...More