As the latest naked celebrity photo hacking scandal illustrates, anonymous social media users and online commenters have a shady reputation, because trolls, hackers, and other miscreants generally hide behind anonymity … Read the whole story
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
What if there was a parallel universe with no Facebook, no Twitter, no hashtags at the end of TV commercials, no "tweet here for … Read the whole story
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story