Tuesday, September 2, 2014
  • Aflac Ties Effort To College Football

    Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond Howard. In addition to the spot, Aflac also is partnering with Howard to launch an integrated marketing campaign. ...Read the whole story

  • Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets

    While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments. ...Read the whole story

  • Subway Spoofs Fitness Crazes

    In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop Fit," a hardcore fitness program "based on 19th Century farming practices." ...Read the whole story

  • Hyundai Has New Recipe For NCAA Sponsorship

    Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- comprising TV, print, radio, digital, and social media -- also brings in YouTube and social food network Tastemade, adding spice to an experiential component at each of the schools it sponsors. ...Read the whole story

    Around The Net

    • Should News Editors Influence Social Media Algorithms?Guardian

      The Guardian’s Emily Bell argues that society would be wise to not let social networks decide what news we are each exposed to. As it stands, “The most powerful distributor of news now is not News Corp trucks or Tesco,” Bell admits. “It is an algorithm governing how items are displayed to the billion active users on Facebook.” Among other necessary adjustments, “Platforms that want public trust should be employing many more journalists than they presently do and using their knowledge to imbue automated process with values,” according to Bell.   ...Read the whole story

    • Agency Groups Trial 'Twitter Fight School' Learning HubCampaign

      Starcom MediaVest Group (SMG), WPP and Omnicom have been the first agencies to pilot Twitter's online learning hub, Twitter Fight School. It aims to teach agencies how to develop high-impact marketing campaigns for their clients, help them maximise their content on Twitter, as well as promote messages at the right time to their target audience. Twitter has tailored the content and created bite-size modules to address different agency roles and functions. ...Read the whole story

    • Walkers Offers Crisps For TweetsMarketing Week

      Walkers is asking customers to tweet to get their hands on a free packet of crisps, giving people a chance to sample one of the six finalist flavours in its "Do us a flavour" campaign. The three tweet-activated vending machine will be located at bus stops at Oxford Street and Clapham Junction in London until 11 September. Each one will give away 260 packets a day, with the machines topped up before 11.30 a.m. and 5 p.m. each day. ...Read the whole story

    • ALS Association Files To Copyright 'Ice Bucket Challenge'Marketing Week

      The ALS Association has filed an application to trademark the term "ice bucket challenge" -- a move that could stop other charities from using the phrase. The viral campaign has become popular in both the U.S. and the UK. In the U.S., that donation has tended to go to the ALS Association, which has raised in excess of $94m dollars -- more than it raised in the whole of 2013. In the UK both the Motor Neurone Disease Association (MNDA) and Macmillan have raised more than GBPGBP3m. ...Read the whole story

    • Mental Floss Winning Online VideoThe New York Daily News
    • YouTube Letting Content Creators Solicit DonationsAndroid Police
    Is Social Media for Brands Pointless?

    What if there was a parallel universe with no Facebook, no Twitter, no hashtags at the end of TV commercials, no "tweet here for customer service" -- and that world worked just fine? ...More