Social media has little influence on consumers' digital shopping behaviors, lagging behind other forms of digital media, according to a new report from global technology and research consultant Capgemini, titled … Read the whole story
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
Pursuing its own native path, TheStreet, Inc. has enlisted Polar's MediaVoice ad platform to put forth a new sponsored content offering named BrandView. With … Read the whole story
The retail company is launching Pink My Pic, a digital charitable giving campaign that includes a Facebook-integrated microsite and a mobile optimized site. For … Read the whole story
NPD Group reports that sales of jeans -- one of the best-performing apparel categories throughout the recession -- have fallen 5% in the 12-month … Read the whole story
"We want to portray stories that are relevant to our market, not just for today, but are also important for the future," Vicent Llopis, … Read the whole story
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested … Read the whole story
Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue … Read the whole story