Well, that didn't take long. The new social media hotness, Ello, is no longer new or hotness, and is now more a moderately aged "meh," judging by the number of … Read the whole story
Getting serious about social, Amobee has become a Twitter Marketing Platform Partner with the launch of Amobee for Twitter -- a new service that … Read the whole story
While millennials are big digital users -- with almost a third of their original TV viewing coming from laptop, tablet, smartphone -- those 18-34s … Read the whole story
As with so many spectator sports, soccer and beer just seem to go together. Now Major League Soccer, America's professional league for the world's … Read the whole story
Consumer sentiment about advertising rose half a point on Tuesday, with the Ad Sentiment Index closing at 96.2, up from 95.4 on Monday. Read the whole story
Those who are wondering how to learn more about their customers' use of mobile or how to apply online learnings to mobility might have … Read the whole story
The cross-platform and device gap is being increasingly narrowed -- not just through second-screening but through synchronising second-screen activity with television advertising. Read the whole story
Earlier this year, the Pew Research Center found that fewer than a third of Millennials believe that the word "environmentalist" describes them very well. … Read the whole story