The Social Graf
Rising costs and ambitious long-term investment strategies are undermining investor confidence in Facebook and Twitter, judging by the downward movement in both companies' stock following their earnings announcements earlier this … Read the whole story
The Digital Engagement Index soared 63% on Wednesday, with nine out of the top ten brands showing substantial increases in social engagement. Axe led … Read the whole story
Another day, another management shakeup at Twitter. Jeremy Gordon, head of product engineering at the microblogging giant, is out, along with analytics head Adam … Read the whole story
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
International Business Machines (IBM) and Twitter have announced a partnership that will allow companies to integrate social data into Big Blue's tools, consulting services, … Read the whole story
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp -- have agreed to revise their sites in order to comply with … Read the whole story
COMMENTARYGetting into the conversation within messaging apps is a daunting challenge for brands that need scale but want to maintain authenticity. Kik has been … Read the whole story
