Interpublic's Weber Shandwick PR outfit, which recently launched an in-house advertising agency, has entered into a strategic partnership with Niche, a company that has relationships with over 5,000 social media … Read the whole story
Yishan Wong is stepping down as CEO of Reddit, the company announced Thursday. The move comes after two-and-a-half years on the job, during which … Read the whole story
Wal-Mart made its first appearance in the top 10, driven by how-to videos of simple Thanksgiving recipes. The top 10 brands all tracked increases … Read the whole story
Gen Y is far more likely to use their social media channels to talk about issues they care about, at about 71%, compared with … Read the whole story
Banana Republic has selected We Are Social to handle the brand’s US social media strategy, activations and community management. The agency has gotten off … Read the whole story
With user-generated content so rich and freely available online, straight marketing messages just aren't cutting it like they used to. Marketing must move into … Read the whole story
Although privacy issues are universal, older age groups take little action. Digital natives, however, are at the forefront of the battle for online privacy. … Read the whole story
A lack of time and resources will keep marketers from targeting their best customers during this holiday season, per a study released Thursday. Some … Read the whole story